Bombay Sapphire

The World is a Gallery

When you look, really look, the whole world becomes a gallery.

This campaign took Bombay’s longstanding association with the art and professional artists, and inspired everyone to see the world through their own creative lens.

We worked with Baz Luhrmann, with a not-at-all-creepy humanoid AI robot and with thousands of members of the public, and changed the gin / art axis forever.